Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

As we said, Apple commands such strong loyalty not because its products are objectively better. It is because the company ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of ...

India’s smartphone market saw a 5.5% decline in Q1 2025, but Apple emerged as a leader with record iPhone 16 shipments.

Apple has the world's most valuable brand, according to a study by Kantar Brandz. This is the fourth year Apple has taken top honors. Nvidia showed the highest growth among the Top 100 companies.