News

Sprite is heating up the summer across ASEAN and the South Pacific, but only to cool it right back down, with a regional ...
Bucking tradition, younger soon-to-be newlyweds are searching for authentic looks that are unique, stylish, and colorful.
The contestants, or as the show calls them, Islanders, boast the most attractive and self-conscious members of Gen Z. They ...
Gen Z is officially tying the knot. Instead of gravitating toward the customs, designs, and preferences of prior generations, ...
We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...
MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...
Research shows U.S. women have low financial literacy. But social media-savvy money experts aim to change that with ...
Gen Z is throwing fake Indian wedding parties with dhol, mehndi, and varmala, minus the marriage. Know why these viral nakli ...
Despite the cultural phenomenon of the doll, the product is considered a rarity. It is regularly sold out online and across ...
AI-generated short videos featuring historical figures as modern-day influencers are trending among Gen Z on Instagram.
Leadership is not brand management; it is earned through trust and conviction. While Deja Foxx may represent a demographic, ...
With 2.9 million loyal followers, this page isn’t just posting memes — it’s narrating the unfiltered, chaotic, and hilarious ...