The iconic golden arches of McDonald’s have long been a symbol of consistency and familiarity. Yet, a recent decision by the fast-food giant has sparked widespread discussion and even controversy: the ...

McDonald’s will invest 100 million dollars to bring customers back after an E coli outbreak resulted in food poisoning for many customers. The outbreak of E coli food poisoning was tied to ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

"These changes allow franchisees to meet our customers' increased desire for digital options, while improving speed and accuracy," stated a McDonald's spokesperson. The Chicago-based restaurant ...

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

McDonald’s is closing all CosMc’s locations by June, ending its pilot of a snack-and-sip concept. But the chain says drinks ...

This strategy ensures that local customers have foods to fit their tastes. In addition to developing new products for local markets, McDonald's will also use an adaptation strategy whereby they ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

Some promotions even offer double points, helping customers earn rewards faster. By taking advantage of these strategies, McDonald’s fans can enjoy their favorite meals at a fraction of the cost.

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...