We don’t mean to get you too hyped, but Amazon Prime Day 2025 day two is in full swing and, from where we’re standing, the deals are *still* looking juicy. In fact, could this be the best Prime Day we’ve seen so far? We think so.

Shop the best Amazon Prime Day 2025 fashion deals before everyone else—featuring discounts from Coach, Adidas, Jacquemus, and more

Score the best Amazon Prime Day deals on clothing and save up to 80 percent on dresses, tops, jeans, swimsuits, and shoes from top brands like Levi’s, Tommy Hilfiger, and Steve Madden. Shop celeb-inspired styles and Amazon best-sellers before Prime Day ends Friday,

Yes, we know Apple Watches are super popular and eminently useful, but there's a reason why lots of people now think twice before wearing a smartwatch with a flashy screen to a wedding or similar formal event.

And if you’re ready to dress like a Bravolebrity, you can score a Paige DeSorbo-loved crochet cover-up on sale now, plus a trendy mesh piece you can throw on before heading down to the beach. It's recommended to E! by Gia Guidice.