As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.