Magic: The Gathering is making a controversial choice with its Final Fantasy UB set, and it may eventually backfire.

Magic: The Gathering's next releases are on the horizon, and an upcoming slate of cards coming to stores features one of their most anticipated collabs for the 2025 release year: Final Fantasy. This franchise is beloved by many and known by even more,

The Gathering's huge Final Fantasy expansion, including what SKUs are available, where you can get them, how much they cost, and more.

Magic: The Gathering has revealed a look at its forthcoming Final Fantasy -themed set. In an interview with IGN, senior game designer Daniel Holt talked about the collaboration and this initial look, which focuses on four major character cards and their associated pre-constructed Commander decks.

The Gathering already gone on Amazon. eBay sales of pre-orders are breaking the Terms of Service, due to the set not coming out till June. Fans advised to wait for wider availability of sets, as Wizards of the Coast will produce plenty.

Hasbro's Wizards of the Coast division is launching "Magic: The Gathering" cards based on the "Final Fantasy" video games later this year. "Magic" accounted for about $1 billion in 2024 revenue, though its sales slipped a bit from 2023 levels.

Magic: The Gathering and Final Fantasy are collaborating with a series of new Commander Decks featuring stunning new art.

The Final Fantasy x Magic: The Gathering crossover will consist of its own full set, including four Commander Decks. These include a Final Fantasy 6 deck fronted by Terra, a Final Fantasy 7 deck led by Cloud, a Final Fantasy 10 deck starring Tidus, and a Final Fantasy 14 deck guarded by Y’shtola.

Magic: The Gathering's Universes Beyond sets are a controversial addition to the game, but their financial impact is clear. Final Fantasy is the latest license

The upcoming Final Fantasy set in Magic: The Gathering has allowed the developers of the card game to include all kinds of fanservice and references. One of these has appeared in a video on the Magic: The Gathering YouTube channel, with text referring to a flub from the very first Final Fantasy.