Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV. ...

Maximum Effort Productions, Inc., co-founded by Ryan Reynolds and George Dewey in 2018, has carved a unique niche in Hollywood by blending film production with boundary-pushing digital marketing.

It also generates revenue through Maximum Effort creative services and its QuickFrame creative marketplace. Per the S-1, MNTN generated $225.57 million in total revenue in 2024, up 27.9% from $176 ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

This article, Ryan Reynolds, Fubo-backed Maximum Effort Channel shuts down, was first published at The Desk. To submit a news tip, comment or request for correction, please click or tap here.

Ryan Reynolds is rebooting '80s TV icon Alf with a series of sponsored content shorts on his Maximum Effort Channel, which he previewed Monday. Watch Party Newsletter What to watch Win $100 💵 ...

A reputational risk for Mntn? “Mntn’s sale of Maximum Effort seems to be a strategic move to streamline its operations prior to an intended IPO,” explains Mark Voronov, co-founder and CEO of ...

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...