Seated on the steps in the late-afternoon sun along the west side of Lumen Field, Torri Murray watches the Sounders fans’ march to the match walk past while he finishes his traditional pre-match bratwurst.

It’s taken time for the Club World Cup to build brand awareness, but opening weekend drew huge crowds in Miami, NYC and Los Angeles.

Sounders FC v Atlético de Madrid (June 19, 3 p.m. PT) Africa - 4 CAF teams. Europe - 12 UEFA teams. North and Central America, Caribbean - 4 Concacaf teams.