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Adidas, Tennessee

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

USA TODAY · 2d

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Knoxville News Sentinel on MSN · 3d

Inside Adidas plans for Tennessee athletics in blockbuster 10-year deal

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

17hon MSN

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

On3 on MSN13h

Josh Heupel reacts to Tennessee switching back to adidas: ‘We’re fortunate’

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

What's the next 'arms race' in college sports? Finding ways to legally exceed new rev-share cap

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

ABC News1y

Sources: NCAA investigating Tennessee for NIL violations

Sources: NCAA investigating Tennessee for NIL violations By PETE THAMEL January 30, 2024, 12:09 PM ...

Front Office Sports on MSN2d

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

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