It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group,