On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

In a bid to stop ad-blocking on modified ad-free YouTube apps, Google is introducing the Android WebView Media Integrity API. This is simply an API that helps websites check the authenticity of ...

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how ...

LinkedIn has launched an API ad programme making it easier for marketers to run social media ad campaigns across the network. The programme sees LinkedIn move away from its self service ad model and ...

New platform supports advanced Meta advertising workflows, including sales, lead generation, and messaging campaigns ...