I think it’s fair to say that most people’s least favorite topic in advertising is account planning. You probably would go as far to say you hate a planner or two. Most people find us pompous, useless ...

Advertising agencies handle creating ads for clients and selling airtime or space to them, according to the Bureau of Labor Statistics. The ads can appear on billboards, television and samples of new ...

Our last post discussed the challenges of account planning in Word, PowerPoint or Excel. Now let’s talk about some best practices in automating account plans. Not just the plans, but also the ...

Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the ...

Financial planners say if you don't have a savings account, don't wait: Now is the right time to open one. Make sure your account is federally insured — typically savings accounts are insured up to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

In a seminar devoted to big and broad-scale issues this topic sticks out like a sore thumb, specifically concentrating as it does on just one, relatively narrow, aspect of what we do – account ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...