The closer organizations come to harmonizing accuracy, accessibility and AI, the more effectively they can unlock value that ...

The consistency and accuracy of employment records is a critical first step in any workforce analytic analysis or review. With over 20 years of experience working with contractor data, I’ve seen a lot ...

Learn how sales intelligence ensures firmographic accuracy in 2025. Rohit Muthyala details machine learning pipelines and ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Accurate person identity data is one of the most difficult challenges in healthcare today. The stakes are high; merge the wrong records, and you create a privacy risk; fail to link the right ones, and ...

Many companies are all too willing to create new products at a client’s request. Over time, unchecked SKU proliferation can lead to more business complexity through smaller production runs, more ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Debate and discussion around data management, analytics, BI and information governance. Perhaps you’ve heard someone mention “data lineage” in a meeting. You might have nodded along while secretly ...