This is the reason why Netflix’s advertising sector has officially emerged as a key component of the company’s growth strategy.

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

YouTube is updating its guidelines for videos containing content that advertisers define as controversial, allowing more ...

These controversial topics include self-harm, abortion, suicide, and domestic and sexual abuse.

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...