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Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes. TV has long been thought of as the home of brand ...

NEW YORK, Dec. 4, 2018 /PRNewswire/ -- Cadent (www.cadent.tv), the leading platform provider for advanced and addressable TV advertising, today announced it has been selected to deliver an addressable ...

NEW YORK and ENGLEWOOD, Colo., July 13, 2021 /PRNewswire/ -- Cadent today announced the launch of the first cross-screen self-service platform for buyers and sellers of addressable TV advertising.

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Joe Kinchin, Partnerships Director at Finecast, looks at the targeting options available to Addressable TV advertisers. One of the most appealing aspects of Addressable TV is its ability to target ...