B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Getting the right materials at the right time and price is incredibly important for any successful business. Material procurement affects everything from product quality to company profits. Smart ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Material procurement explained: Process, strategies, and benefits Getting the right materials at the right time and price is incredibly important for any successful business. Material procurement ...