Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Every major business aims to outperform itself each year, which typically means a lot of new initiatives, which can both ...

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Following in the footsteps of its brick-and-mortar brethren, Amazon has quietly moved into the private label business, developing brands for patio furniture, tools, linens and kitchen appliances. But ...

Leading US e-commerce retailer Amazon has introduced a new private-label brand aimed at providing cost-effective grocery options for consumers both in-store and online. The brand, named Amazon Saver, ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Amazon has quietly added a new product to its private label, Amazon Elements, which previously only carried Amazon’s own brand of baby wipes, after pulling its diaper line from the label in 2015. Now ...

One of Amazon’s recent approaches to sustainability includes the Climate Pledge Friendly initiative, which Amazon launched in 2020. In April of this year, Amazon announced it added four more ...