Amazon is announcing a new line of private label household items today, called Amazon Elements, which will be exclusively sold to Prime members. Initially, the product line will include diapers and ...

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Amazon quietly launched its own private label diapers on its site last week, this time under the Mama Bear brand. The brand, which already sells other baby items like baby food and diaper pail refills ...

Amazon has shown in a series of moves that it is serious about growing its private label business. There are many benefits to growing an Amazon-exclusive product catalogue, including wider selection ...

Amazon.com Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter. The company’s growing set of house brands is at ...