Ad pros say Apple's chaotic new commercial fails at what the brand once did best

The ad for Apple's HomeView smart home device is stressing some people out. Ad pros say it has a bigger problem.

Apple set for UK legal fight over iPhone tap-to-pay rules

Competition and Markets Authority plans to force Big Tech group to allow rival payments providers to access its digital wallet technology

Apple HomeView vs. Amazon Echo Show 8: Which smart home hub is right for you?

No smart home is complete without a hub to manage it, and for a long time, Amazon’s Echo line or Google’s home system was the go-to choice. Apple has finally entered the smart home market with the launch of the HomeView, a direct competitor to the aforementioned brands, and we’ve recently gone hands-on with it.

Apple’s A20 Pro Chip Is More Than A Benchmark Record

Apple’s A20 Pro is fast, but its real edge is integration: chip, software, and device designed together for performance, efficiency, and privacy.

Apple may have just confirmed a new iPad mini, and your old case might not fit

A mystery Smart Folio on Apple’s French regulatory website hints that a redesigned iPad mini is coming soon, and your current case might not fit it.

Tesla's Roadster reveal, Apple and Meta team up, Nike's India push and more in Morning Squawk

Here are five key things investors need to know to start the trading day.

Head Trip Was a One-Time-Only Festival. Apple Music Made Sure the World Saw It

Apple Music's Head Trip livestream took the festival global. Here's how it happened, according to the people involved.
CNET

Apple TV 4K Gains Onboard Mics and Better Processor, but Whoa, That Price

Apple has unveiled its latest streaming box, the Apple TV 4K (fourth generation), which has a faster processor and onboard microphones for better integration with Siri AI. It’s coming in November for $299.