NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to ...

The surgical landscape is ever-evolving, and cutting-edge technologies are constantly emerging. With AR being such a new undertaking, many doctors wonder whether it is accurate or reliable. In this ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...

NEW YORK--(BUSINESS WIRE)--Global digital agency Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT ...