In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...