What can big data do for marketers? How about letting them know each of their 10 million customers’ individual favorite sports teams? Or where they like to go on vacation? Or how they prefer to spend ...

In this special guest feature, Al Nugent, co-author of the guide “Big Data for Dummies,” looks back at some of the definitions and predictions from the book and see if they still have relevance in ...

In this era of big data and sophisticated analytics those tortured souls whose job it is to explain and inform have a big problem: How to to make understandable and actionable what the data reveals.

With business publication headlines proclaiming "Big Data’s Promise to Business: Three Steps to Success" and "Big Data for Dummies -- or at Least Product Managers,” it's no surprise that Big Data is ...

In this special guest feature, Al Nugent, co-author of the guide “Big Data for Dummies,” looks back at 2014 and how big data has progressed and also offers some predictions for how the technology ...

As organizations move up the digital maturity curve, they increasingly focus on big data and analytics projects that can help create a single user view and deliver actionable insights to relevant ...

With the advent of big data and the proliferation of multiple information channels, organizations must store, discover, access, and share massive volumes of traditional and new data sources. Data ...