McDonald’s CEO’s New Burger 'Taste Test' Backfired and Fast-Food Rivals Quickly Jumped In ...

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

Wendy’s U.S. President Pete Suerken shared his own taste test video—taking a hearty bite into a Wendy's burger and joining ...

A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food rivalry online. After Kempczinski shared a clip trying the chain’s Big Arch ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

A&W Canada posted probably the most pointed parody video of all.

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

A social media exchange between Burger King and McDonald’s has intensified after a viral video showed McDonald’s chief executive Chris Kempczinski taking a modest bite of the chain’s new Big Arch ...