The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

For law firms, the importance of a fully integrated marketing, PR and business development function has never been more apparent. Not only is competition increasing among firms nationwide, but the ...

In 2023, what business development trends should we keep an eye on? Over the past few years, businesses have faced immense challenges and undergone a massive degree of change. Contributing factors ...

Over the past decade, the business development function within the banking sector has undergone a profound transformation. One which reflects not only the shifting economic landscape, but also the ...