This free, downloadable guide will help marketers to glean the killer insight required to produce engaging, hyper-personalised comms that transform campaign activity AND drive positive ROI. But why?

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but ...

MOUNTAIN VIEW, Calif., March 5, 2025 /PRNewswire/ — Branch, the industry’s leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

The marketing team at Brand A delivers a campaign with an ROI of 1.6x. The team at Brand B return 2.0x. Which company has the happiest CFO? This scenario I teach at adchool, highlights the fundamental ...

Creative agencies today are under pressure to prove that partnerships with creators don’t just spark interest in brands but actually move people to act. To prove ROI for creator campaigns, vanity ...

We're seeing an exciting wave of new gaming consumers, with the mobile gaming market alone predicted to surpass $250 billion by 2030. However the increasingly competitive landscape means User ...

The Only Mobile Measurement Partner (MMP) To Offer Advanced Data Protection Meeting HIPPA Requirements MOUNTAIN VIEW, Calif., March 5, 2025 /PRNewswire/ -- Branch, the industry's leading linking and ...