Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...
Few automobile logos are as recognizable as Chevrolet’s bow tie. You’d think the story of its creation would be well-known. Actually, it’s a bone of contention. All historians agree on one thing: The ...
After being around one hundred years, and being graced on some 215 million (!) vehicles, the Chevrolet bowtie remains an enigma. When Chevrolet co-founder William C. Durant first introduced the ...