On a recent Tuesday at the newly opened Champion store in Philadelphia’s Center City, the brand’s oversize red, white and blue “C” is everywhere: across the chest of thick cotton sweatshirts, down the ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s preppy ...

It’s the rare fashion emblem you can find everywhere. Walmart and Target offer T-shirts, swimsuits, sippy cups and ugly Christmas sweaters covered with it. Coach put it on bags, shoes and sweatshirts ...

In a major change to its merchandising, New Albany, OH-based Abercrombie & Fitch is toning down its once-ubiquitous logo-centric approach to apparel design, the company said. Teenagers are looking for ...