AEG's new, expanded sponsorship deal with Coca-Cola includes the launch of Coke Studio, a 3,300-square-foot fully immersive music studio and event space at Crypto.com ...

This summer Coca-Cola is bringing AI to concert-goers at a series of music festivals across the country through its Coke Studio activation that lets fans take center stage. Coca-Cola teamed up with ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

This case study shows how Coca-Cola, a beverage corporation and manufacturer, managed to increase its visibility in Pakistan by focusing heavily on a digital strategy. This case study shows how ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Coca-Cola is launching a global music platform to support emerging musical with the "Coke ...

COKE STUDIO™ has been shaping how young Nigerians experience December through music and culture. In 2023, Coke Studio rode the “We Outside” wave with its “Outside With Coke” theme, keeping the brand ...

This case study shows how Coca-Cola used its teen audience's love of music with a social media campaign, launched in the Middle East, and featuring both Arab and Western artists. This case study shows ...