People's perception of color changes depending on the season, new research suggests. In particular, people see yellow differently on a grey day in the middle of winter, compared with how they see it ...

First-ever images of living human retinas have yielded a surprise about how we perceive our world. Researchers at the University of Rochester have found that the number of color-sensitive cones in the ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Neuroscientists and designers are reframing color as a subjective brain-constructed experience rather than a fixed external reality. This shift is influencing 2026 design trends, where color choices ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

On a flight from New York City to Berlin, the route map might look a little curious: the shortest path between these two cities is surely a straight line, and yet the flight path curves distinctly, ...

Rearing experimental animals under special illumination, researchers have found new evidence that early visual experience is indispensable for the development of normal color perception. Rearing ...

Red lipstick has long been linked to confidence, power, and self-expression. Experts explain why the iconic shade still ...

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...

For an enlightening perspective on how primates acquire color vision, consider baby monkeys. These infants’ ability to recognize basic colors in different environmental settings depends on their prior ...

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...