The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

One hallmark of vision in adults is the dichotomy between color and motion processing. Specifically, areas of the brain that encode an object's direction of motion are thought to receive little ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...

In this post, the last of a five-part series, we will acquire an understanding of various theories that emphasize the importance of top-down signaling in shaping and enabling conscious perception.