Corporate conferences and events have been a major driver for business growth and acquisition for years. In 2018, the global events industry was valued at $1,100 billion, and it was expected to grow ...
Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how ...
Developing a strategy for a high-profile event makes for a great experience that benefits both the communications professionals and attendees. Using strategies like creating a media angle for the ...
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