Rolex may be known for making beautiful, high-quality watches that could last centuries, but it's also equally known to be prohibitively expensive. While that may be true of the more premium Rolexes — ...

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Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model ...

Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.