Miami, Florida / Syndication Cloud / March 8, 2026 / GETHOOKD LLC Meta advertising isn’t just big — it’s massive and ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Business intelligence and competitive analysis is required to discover problems and opportunities for the company, and lay the foundation for turning-around strategies. Learn a powerful tool that ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Successful B2B brands are intensely focused on their customers, ...

You take on a new client: an ice cream brand that isn’t quite on the level of Ben & Jerry’s, but it’s on the rise and has serious potential to disrupt the industry. But, before you can start thinking ...

The current methods and processes used across the U.S. government to analyze national security fall far short of the requirements necessary to meet the needs of the nation. Strategic analysis has ...

Cross-border mergers and acquisitions (M&A) evaluations have been significantly altered due to the rise of Environmental, ...