In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...