Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

Kara Taylor is Executive Vice President of Marketing at ATTOM Data Solutions, where she oversees marketing, creative and public relations. In 2020, the amount of global online content consumption ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

As search algorithms and customer needs evolve at a rapid pace, brands struggle to keep their SEO and content marketing strategies relevant. The brands achieving success today are the ones that are ...

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll ...

For startups, content marketing is one of the best cost-effective marketing strategies. With content marketing, startups can start with little to no marketing budget and produce content that is ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...