Evolving tech stacks to account for contextual intelligence has direct implications for how commercial teams operate and ...

In this article, we look at the pros and cons of using contextual data and behavioral data to enhance the performance of your mobile ad campaigns Find out the key differences between the two ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Pioneer in the telecommunications industry with over 25 years of experience. Jonathan Rosenberg is the CTO and Head of AI at Five9. To understand the new data requirements for B2B generative AI (GenAI ...