Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

Your Brand Kit applies from the first prompt, so layouts, fonts, and colors stay consistent as you work ...

Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Your company’s brand should be an important focus for increasing and sustaining financial performance, according to David Haigh, CEO of Brand Finance. He and most brand advocates suggest that brand ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: RSPCA The world of ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sooyoung Cho As AI’s ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...