Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

“You can chop down a tree with a hammer.” A veteran advisor in Northern California taught me that concept. His point was perseverance can win the day, even if there are better ways of doing things. It ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...