Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...

Like it or not, the curly perm is back and taking social media by storm. Although the hairstyle is gender-inclusive, this trend is gaining a lot of popularity with teen boys. With over 134 million ...

Do perms bring back bad memories of overly processed, frizzy hair from the '80s? Well, fear no more, perms are back with a softer side (think soft waves like Kate Middleton or Jessica Alba!). Here is ...

The '80s are back, baby, and that means perms are popular again. Since the 2010s, perms have been experiencing a major resurgence. The rebirth of their popularity means they’ve been everywhere, ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...