Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

LAS VEGAS, Oct. 19, 2022 /PRNewswire/ -- Oracle CloudWorld-- To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline artificial ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...