Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The digital media industry has ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathon Wells, SVP of data science at Nielsen. The benefits of technology are ...

Cinemark Theatres on Tuesday said it extended its deal with data analytics and measurement provider EntTelligence. The deal enables EntTelligence to deploy its platform, which provides detailed ...

Scope Technologies, the data-driven leader in aerial property measurements and construction intelligence, today announced the release of Scope API 2.0, a transformative upgrade that delivers more ...