“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.
TV News Check on MSNOpinion
Collaboration, not blame, will define CTV’s future
CTV’s rapid growth has produced extraordinary opportunities, but it has also exposed gaps in cooperation. Bridging them ...
Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...
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