XML organizes data and contains instructions for understanding that organization. XML can present data so it can be read by a person or by a computer. Let's admit right from the start that everything ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

Nearly everyone is talking about XML (Extensible Markup Language) these days. But few understand what it's really all about. XML's proponents claim it will cure everything that's wrong with HTML and ...