Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

SNAP is trading near a strong historical support level. I believe the narrative and recent growth surrounding this stock could lead to a turnaround this year. I'm projecting continued growth in direct ...

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. Over the past two years, it’s put a lot of energy into updating its ad platform, including ...

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but what people did in response to them. With the launch of “AMCN Outcomes,” the ...

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but ...