Instead, brands must challenge themselves to be true innovators—not playing it safe with new tech but taking the types of big creative swings and risks that AI can’t replicate. As the online world ...

How does AI-generated content perform in search and answer engines? Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such ...

AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings. Content creation that’s AI-powered is here, and it ...

A few months ago, a marketing firm made a multinational campaign with AI-generated visuals & wording. The result was packed with images that stood out, impactful messages, and in a short time. However ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective ...