Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Amanda Jackson has expertise in personal finance, investing, and social services. She is a ...