The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...