In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...

To make sense of the growing attention to strategy execution, we first need to understand what this trend looks like—and whether it is actually a trend, a temporary peak, or something else. Since we ...

Strategy execution has always been notoriously difficult. Over the past four decades, scholars and consultancies have published numerous studies on failure rates, reasons for failure, and the most ...