PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...

These celeb moms are winning Christmas with their elaborate Elf on the Shelf displays Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She's worked at PEOPLE for over five years as a writer ...

A Colorado woman may deserve an award for "best aunt" after surprising her niece and nephews for Christmas in true, festive fashion. Aunt Alex and her sister-in-law, Lauren, told Fox News Digital that ...

The elf on the shelf has some competition. — -- It's the Christmas tradition that's sparked $10 million in sales and yet another task for already harried parents getting ready for the holidays.

This might be the most labor-intensive way to ensure you get coal from Santa — or your wife. Nichola Mullen-King, 36, shared photos of a very involved plan that her husband, Carl, hatched as an Elf on ...

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" gets elf magic in Elf on the Shelf Is Real part 12!Watch us react to Elf on the Shelf 3: <a href=" <a href=" | Merch Shop: <a href=" ...

Isabelle LaPeruta thought Santa would be mad at her. &#151; -- A 7-year-old girl from Old Bridge, New Jersey, recently called 911 after she knocked over her "Elf on the Shelf" and panicked, according ...