Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age.

Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be afraid to experiment with different options, as you may ...

When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Finding the right foundation shade can feel like mission impossible. We’ve all been there, swabbing and swatching away in the ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Foundation sets the stage for the rest of your makeup. Unlike your favorite eyeshadow, blush, or bronzer, you want foundation to blend in more than you want it to stand out. A good foundation should ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

SAN DIEGO, March 26, 2025 — On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory and fair shades. But for people with darker skin tones, finding the ...

Nailing your foundation is key to pulling off any makeup look, yet this first essential step can be the trickiest of all to master. So we asked Sandy Linter, celebrity makeup artist at New York City’s ...

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of ...